{"id":78476,"date":"2026-08-20T09:40:01","date_gmt":"2026-08-20T07:40:01","guid":{"rendered":"https:\/\/www.certisys.eu\/?p=78476"},"modified":"2026-08-20T10:31:17","modified_gmt":"2026-08-20T08:31:17","slug":"empowering-consumers-environmental-claims","status":"publish","type":"post","link":"https:\/\/www.certisys.eu\/en\/empowering-consumers-environmental-claims\/","title":{"rendered":"The Empowering Consumers Directive: Turn your obligations into a tool for building trust with Ecocert"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1664873789344{margin-top: -50px !important;}&#8221;][vc_column][vc_single_image image=&#8221;78477&#8243; img_size=&#8221;1080&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>The Empowering Consumers Directive: Turn your obligations into a tool for building trust with Ecocert<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<em>New regulations, new risks\u2026 but what if this were, above all, an opportunity to structure and highlight your commitments?<\/em>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The European Empowering Consumers Directive marks a turning point for your communications. Your environmental and social claims can no longer simply be appealing\u2014they must be clear, substantiated, and verifiable.<\/p>\n<p>In this new context, transparency is no longer just a regulatory requirement\u2014it\u2019s a competitive advantage. By backing your messages with solid evidence, you safeguard your communications while sustainably strengthening your customers\u2019 trust and loyalty.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1664874337239{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f0f3f1 !important;}&#8221;][vc_widget_sidebar sidebar_id=&#8221;defaut&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Claims under increasing scrutiny<\/h3>\n<p>Packaging, websites, social media: all your communications are affected.<\/p>\n<p>Generic messages like \u201csustainable\u201d or \u201cresponsible\u201d are no longer sufficient if they aren\u2019t backed by explicit and accessible evidence.<\/p>\n<p>Your challenge is now straightforward: align your messages with solid, understandable, and credible evidence.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>A change that impacts your entire organization<\/h3>\n<p>The Empowering Consumers Directive doesn\u2019t just affect your communications. It requires you to thoroughly restructure how you manage your claims.<\/p>\n<p>Specifically, you must:<\/p>\n<ul>\n<li>map out your claims<\/li>\n<li>identify high-risk messages<\/li>\n<li>structure the relevant evidence<\/li>\n<li>ensure consistency between your practices and your communications<\/li>\n<\/ul>\n<p>This effort involves your marketing, CSR, procurement, and legal teams. Responsible communication becomes a strategic priority across your entire company.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Ecocert: a trusted partner to secure and enhance your commitments<\/h2>\n<p>In this context, relying on an independent third party allows you to turn a regulatory requirement into an opportunity.<\/p>\n<p>With its expertise in auditing and certification, Ecocert helps you:<\/p>\n<ul>\n<li>gain a practical understanding of the directive\u2019s requirements through <strong>training<\/strong><\/li>\n<li><strong>learn how to formulate<\/strong> clear, robust, and compliant claims<\/li>\n<li>leverage recognized <strong>standards <\/strong>and <strong>labels<\/strong><\/li>\n<li><strong>verify <\/strong>your evidence to ensure the consistency of your messages<\/li>\n<\/ul>\n<p>\ud83d\udccc Learn more about our 4 offers: <a href=\"https:\/\/claimcheck.ecocert.com\/\">Ecocert Group | claim check<\/a><\/p>\n<p>These offers are complementary: beyond risk management, they help strengthen the credibility of your communications.[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;78493&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Turn compliance into a competitive advantage<\/h3>\n<p>The Empowering Consumers Directive is redefining the rules of the market. In the future, the most credible companies won\u2019t be the ones that communicate the most\u2026 but the ones that provide the best proof.<\/p>\n<p>By structuring your claims today with Ecocert, you\u2019ll get a head start: you\u2019ll secure your practices, reassure your customers, and sustainably highlight your commitments with a trusted third party.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong>Looking to ensure the validity of your claims and prepare for the requirements of the Empowering Consumers Directive? Talk to an Ecocert expert and identify the strategies best suited to your business: <a href=\"mailto:claimcheck@ecocert.com\">claimcheck@ecocert.com<\/a><\/strong><\/p>\n<p>To attend our next <strong>webinar<\/strong> on the Empowering Consumers Directive, click here:[\/vc_column_text][vc_single_image image=&#8221;78494&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/events.teams.microsoft.com\/event\/98105ef5-4218-46d9-9d90-5efffdde28e6@fb09ecdc-8906-448c-8687-40d3a97d8707?source=copyLinkLegacyShareLinkDialog&#8221;][vc_raw_html]JTNDc3R5bGUlM0UuYXJ0aWNsZS1jb250ZW50JTIwJTNFJTIwLmF0dGFjaG1lbnQtcG9zdC10aHVtYm5haWwlN0JkaXNwbGF5JTNBbm9uZSUzQiU3RCUzQyUyRnN0eWxlJTNF[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1664873789344{margin-top: -50px !important;}&#8221;][vc_column][vc_single_image image=&#8221;78477&#8243; img_size=&#8221;1080&#215;450&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] The Empowering Consumers Directive: Turn your obligations into a tool for building trust with Ecocert [\/vc_column_text][vc_column_text css=&#8221;&#8221;]New regulations, new risks\u2026 but what if this were, above all, an opportunity to structure and highlight your commitments?[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The European Empowering Consumers Directive marks a turning point [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":78493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[200,156,167,45],"tags":[],"class_list":["post-78476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-en","category-homepage","category-hot-news-en","category-labels-certifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Empowering Consumers Directive: Turn your obligations into a tool for building trust with Ecocert -<\/title>\n<meta name=\"description\" content=\"The Empowering Consumers Directive sets stricter requirements for environmental claims. 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