{"id":76329,"date":"2026-02-25T15:46:21","date_gmt":"2026-02-25T13:46:21","guid":{"rendered":"https:\/\/www.certisys.eu\/cosmetiques-bio-labels-fiables-comment-reconnaitre-un-vrai-produit-certifie-et-eviter-le-greenwashing\/"},"modified":"2026-03-10T11:15:28","modified_gmt":"2026-03-10T09:15:28","slug":"organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing","status":"publish","type":"post","link":"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/","title":{"rendered":"Organic Cosmetics &#038; Trusted Labels: How to Identify a Truly Certified Product and Avoid Greenwashing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Organic Cosmetics &amp; Trusted Labels: How to Identify a Truly Certified Product and Avoid Greenwashing<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The market for natural and organic cosmetics is experiencing rapid growth. Terms like \u201corganic\u201d, \u201cnatural&#8221;, \u201cclean\u201d, or \u201cgreen\u201d are everywhere, yet their meaning often remains unclear.<\/p>\n<p>In cosmetics, unlike in food, <strong>the term \u201corganic\u201d has no legal definition<\/strong>. As a result, brands are free to use the term however they like, leaving the room for broad interpretations&#8230; and sometimes for greenwashing.<\/p>\n<p>This article offers clear and reliable guidelines to:<\/p>\n<ul>\n<li>Understand what \u201corganic cosmetics\u201d truly means,<\/li>\n<li>Distinguish marketing claims from genuine certified commitments,<\/li>\n<li>Learn the most reputable labels,<\/li>\n<li>Avoid common greenwashing pitfalls,<\/li>\n<li>Enable producers to showcase their approach through recognized standards.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1772027627113{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #F9E9DE !important;}&#8221;][vc_widget_sidebar sidebar_id=&#8221;defaut&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><strong>\u201cIn cosmetics, the word \u2018organic\u2019 has no legal definition at the European level: only independent certification gives it a precise framework.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>What the term \u201corganic\u201d isn\u2019t regulated in cosmetics<\/h2>\n<h3>A significant regulatory gap<\/h3>\n<p>In Europe, cosmetics are subject to strict <strong>safety<\/strong> regulations, but there is no official definition of what qualifies as \u201corganic\u201d or \u201cnatural\u201d cosmetics.<\/p>\n<p><strong>Unlike food products, there is no:<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">\u274c Minimum percentage of organic ingredients required,<\/p>\n<p style=\"text-align: left;\">\u274c Defined or authorized production processes,<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\">\u274c List of substances that must be excluded,<\/p>\n<p style=\"text-align: left;\">\u274c Public framework to control the use of the term.<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>A completely unrestricted marketing use<\/h3>\n<p>A brand can therefore use the words \u201corganic\u201d, &#8220;natural\u201d, or \u201cclean\u201d by:<\/p>\n<ul>\n<li>Highlighting a single plant-based ingredient,<\/li>\n<li>Using green packaging,<\/li>\n<li>Promoting a partial initiative&#8230;<\/li>\n<\/ul>\n<p>&#8230;without meeting any official standard.<\/p>\n<p>This lack of clarity fuels consumer confusion.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>The role of private certifications<\/h3>\n<p>To fill this gap, private standards \u2014 such as COSMOS, NATURE, or Ecogarantie \u2014 have established objective and verifiable criteria.<br \/>\nThese labels provide what the legal framework lacks:<\/p>\n<ul>\n<li>Clear requirements<\/li>\n<li>Defined limits<\/li>\n<li>Independent yearly audits<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_single_image image=&#8221;76308&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1772026772803{background-color: #FFFFFF !important;border-color: #FFFFFF !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1772027652824{background-color: #F9E9DE !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>When marketing exploits the grey area: understanding greenwashing<\/h2>\n<h4>The widespread use of unregulated terms<\/h4>\n<p>\u201cClean\u201d, \u201cgreen\u201d, \u201cnatural\u201d, \u201ceco-friendly\u201d&#8230; These terms are appealing, but they have no regulatory value in cosmetics. They often reflect marketing more than a genuine commitment.<\/p>\n<h4>What is greenwashing?<\/h4>\n<p>Greenwashing consists in giving a product an ecological image that is exaggerated or not supported by facts. In the cosmetics sector, this can take the form of:<\/p>\n<ul>\n<li>Highlighting a minor organic ingredient<\/li>\n<li>Using vague claims (\u201cclean formula\u201d)<\/li>\n<li>Creating a &#8220;natural\u201d visual universe<\/li>\n<li>Lacking transparency about ingredient sourcing<\/li>\n<\/ul>\n<h4>The consequences<\/h4>\n<ul>\n<li><strong>Misinformation<\/strong> for consumers<\/li>\n<li>Loss of trust in genuinely committed brands<\/li>\n<li>Confusion between marketing promises and certified guarantees<\/li>\n<li>A barrier to the development of truly sustainable cosmetics<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Trusted cosmetics labels: how to identify them?<\/h3>\n<p>Labels exist to bring transparency. They are all based on:<\/p>\n<ul>\n<li>A publicly available standard<\/li>\n<li>A list of authorized or prohibited ingredients<\/li>\n<li>A minimum percentage of organic or natural raw materials<\/li>\n<li>Annual audits carried out by an independent, accredited certification body<\/li>\n<\/ul>\n<p>Here are the main labels you should know :\u00a0: <a href=\"https:\/\/www.cosmos-standard.org\/\">Cosmos-Standard<\/a>, <a href=\"https:\/\/natrue.org\/\">NATRUE<\/a> et <a href=\"https:\/\/ecogarantie.eu\/\">Ecogarantie\u00a0<\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1772102200521{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 5px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #FFFFFF !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 2px !important;border-color: #F9E9DE !important;}&#8221;][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>COSMOS Organic<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>COSMOS Natural<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>NATRUE Organic<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>NATRUE Natural<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>ECOGARANTIE\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;76285&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;76284&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;76288&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;76287&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;76286&#8243; img_size=&#8221;425&#215;425&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]Origin of ingredients[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>95% natural min.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>95% natural min.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>100% natural\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>100% natural\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>100% natural\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]Organic requirements[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>20% min<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>None<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>95% min.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>None<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>100%\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]GMOs[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]Synthetic substances[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Highly regulated<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Highly regulated<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><b>Prohibited <\/b><i>(silicones, parabens, synthetic fragrances, mineral oils, microplastics)<\/i><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><b>Prohibited <\/b><i>(silicones, parabens, synthetic fragrances, mineral oils, microplastics)<\/i><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Most petrochemical substances prohibited<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]Animal testing[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u274c<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1772026790391{border-color: #F1E6E6 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102033581{background-color: #FFFFFF !important;}&#8221;][vc_column_text css=&#8221;&#8221;]Sustainable packaging*[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102099348{background-color: #FFFFFF !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102107068{background-color: #FFFFFF !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102330812{background-color: #FFFBFB !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1772026790391{border-color: #F1E6E6 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102042532{background-color: #FFFFFF !important;}&#8221;][vc_column_text css=&#8221;&#8221;]Public database[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102049841{background-color: #FFFFFF !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102056960{background-color: #FFFFFF !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1772102067160{background-color: #FFFBFB !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2705<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">\u2796<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<em>*\u00a0Refer to the requirements of each label in terms of sustainable packaging<\/em>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;76442&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Practical guide:<\/h2>\n<h2>How to recognize a truly organic cosmetic?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<ol>\n<li><strong>Look for a recognized label<\/strong><br \/>\nCOSMOS, NATRUE, Ecogarantie, &#8230;<\/li>\n<li><strong> Check the name of the certification body<\/strong><br \/>\nFor example: Certisys or Ecocert<\/li>\n<li><strong> Assess the consistency of the brand\u2019s message<\/strong><br \/>\nA \u201cgreen\u201d packaging without a label \u2192 be cautious.<br \/>\nVague claims \u2192 be skeptical<\/li>\n<li><strong>Read the INCI list<\/strong><br \/>\nTransparency starts with the ingredients.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_single_image image=&#8221;76307&#8243; img_size=&#8221;Large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1772027673058{background-color: #F9E9DE !important;border-radius: 2px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>What is it? The INCI list in 3 key points<\/h3>\n<p>The <strong>INCI<\/strong> list (International Nomenclature of Cosmetic Ingredients) is the mandatory list of all components in your product.<\/p>\n<p>To avoid being misled by a \u201cgreen\u201d design, remember these three golden rules:<\/p>\n<ul>\n<li><strong>The quantity rule:<\/strong> Ingredients are listed from the highest to the lowest amount. The <strong>first five ingredients<\/strong> in the list make up around<strong> 80% of the product<\/strong>. If the plant extract highlighted on the bottle appears in the 15th position, it is only present in trace amounts.<\/li>\n<li><strong>The secret code:<\/strong>\n<ul>\n<li><strong>Latin name = Natural.<\/strong> (e.g. <em>Aloe Barbadensis<\/em> = Aloe vera).<\/li>\n<li><strong>English name = Synthetic.<\/strong> (e.g. <em>Fragrance<\/em> = synthetic perfume).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The more Latin at the beginning of the list, the better!<\/p>\n<ul>\n<li><strong>The greenwashing test:<\/strong> A product decorated with flowers but whose INCI list begins with <em>Paraffinum Liquidum<\/em> (petroleum oil) or <em>Dimethicone<\/em> (silicone) is engaging in greenwashing.<\/li>\n<li>Extra tip: the truth is not on the front label \u2014 it\u2019s in the ingredient list.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Conclusion<\/h3>\n<p>To ensure the integrity of the term \u201corganic\u201d, cosmetics must rely on clear standards and independent verification by an accredited certification body. Certifications provide consumers with the assurance of a genuine organic cosmetic.<\/p>\n<p><strong>And for cosmetic producers? <\/strong>Certification is a true strategic asset and a mark of credibility. It offers stronger trust and legitimacy, a clear differentiation in saturated market, a solid anti-greenwashing proof, and above all, a direct response to consumer expectations.[\/vc_column_text][vc_single_image image=&#8221;76352&#8243; img_size=&#8221;400&#215;200&#8243; css=&#8221;&#8221;]<div class=\"d-flex justify-content-center \"><a class=\"psh_button btn-53163517\" href=\"https:\/\/www.certisys.eu\/en\/request-a-quote\/\" alt=\"Request a quote\" target=\"\">Request a quote<\/a><\/div>\n        <style>.psh_button.btn-53163517{\n          font-size: 20px;\n          text-transform: none;\n          padding: 10px 25px 10px 25px;\n          border-radius: 80px;\n          border-width: 0px;\n          background-color: #e30613;\n          border-color: ;\n          border-style: solid;\n          color: #ffffff;\n          display: inline-block;\n          \n          transition: all .3s ease-in-out;\n        }\n        .psh_button.btn-53163517:hover{\n          background-color: #f18970;\n          border-color: ;\n          color: #ffffff;\n          transition: all .3s ease-in-out;\n        }<\/style>[vc_empty_space height=&#8221;75px&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;60&#8243; css=&#8221;&#8221; accent_color=&#8221;#F9E9DE&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Further reading<\/h2>\n<p>To better understand what certified organic or natural cosmetics truly involve, you can consult official sources and recognized labels:<\/p>\n<ul>\n<li><strong>Regulation (EC) No 1223\/2009 on cosmetics<\/strong> \u2013 <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX:32009R1223\">European Commission<\/a><\/li>\n<li><strong>COSMOS Standard: criteria for organic and natural cosmetics<\/strong> \u2013 <a href=\"https:\/\/www.cosmos-standard.org\/en\/\">COSMOS<\/a><\/li>\n<li><strong>NATRUE: natural and organic cosmetics label<\/strong> \u2013 <a href=\"https:\/\/www.natrue.org\/\">NATRUE<\/a><\/li>\n<li><strong>Ecogarantie: Belgian certification for sustainable cosmetics<\/strong> \u2013 <a href=\"https:\/\/ecogarantie.eu\/de\/\">Ecogarantie<\/a><\/li>\n<li><strong>Greenwashing and cosmetic labels<\/strong> \u2013 <a href=\"https:\/\/www.ecocert.com\/fr\/article\/5091482\">Ecocert \u2013 explanatory article<\/a> and <a href=\"https:\/\/www.ecocert.com\/fr\/article\/cosmebio-et-les-certificateurs-bureau-veritas-cosmecert-et-ecocert-tirent-la-sonnette-d-alarme-le-greenwashing-en-cosmetique-est-une-menace-sanitaire-et-environnementale-5092901\">Ecocert \u2013 greenwashing alert<\/a><\/li>\n<\/ul>\n<p>These references help verify information, understand the <strong>certification criteria of COSMOS, NATURE, and Ecogarantie<\/strong>, and identify what truly qualifies as a <strong>reliable organic cosmetic<\/strong>.[\/vc_column_text][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;60&#8243; css=&#8221;&#8221; accent_color=&#8221;#F9E9DE&#8221;][\/vc_column][\/vc_row][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>FAQ &#8211; Organic and Sustainable Cosmetics<\/h2>\n<p>[\/vc_column_text][vc_toggle title=&#8221;Can a brand use a the term \u201corganic\u201d without certification?&#8221; css=&#8221;&#8221;]<strong>Legally, yes: in Europe, the term \u201corganic\u201d is not regulated for cosmetics.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>However, for a brand, this carries several risks:<\/strong><\/p>\n<ul>\n<li>it may create misleading expectation for consumers,<\/li>\n<li>it can be perceived as a form of greenwashing,<\/li>\n<li>It can undermine credibility compared with certified competitors,<\/li>\n<li>some retailers now require <strong>evidence <\/strong>for environmental claims.<\/li>\n<\/ul>\n<p><strong>Certification therefore provides a clear framework and protects both the brand and the consumer.<\/strong>[\/vc_toggle][vc_toggle title=&#8221;How can a company choose the most suitable label for its products?&#8221; css=&#8221;&#8221;]It depends on several factors:<\/p>\n<ul>\n<li><strong>the nature of the ingredients used,<\/strong><\/li>\n<li><strong>the target markets,<\/strong><\/li>\n<li><strong>the brand\u2019s positioning <\/strong>organic vs natural vs eco-responsible),<\/li>\n<li><strong>Formulation constraints,<\/strong><\/li>\n<li><strong>the need to harmonize an existing product portfolio.<\/strong><br \/>\nCOSMOS, NATRUE and Ecogarantie all rely on public standards, but their requirements and internal logic differ.<\/li>\n<\/ul>\n<p>Getting in touch with Certisys can help you determine which label is the most coherent for your market.[\/vc_toggle][vc_toggle title=&#8221;What are the concrete benefits of cosmetic certification for a brand?&#8221; css=&#8221;&#8221;]<\/p>\n<ul>\n<li><strong>Credibility<\/strong>: recognized labels immediately reassure consumers.<\/li>\n<li><strong>Differentiation in a saturated market:<\/strong> since most \u201cnatural\u201d claims are not verified, a label becomes a strong distinctive asset.<\/li>\n<li><strong>Easier access to certain retailers:<\/strong> many distributors require tangible proof of naturalness and traceability.<\/li>\n<li><strong>Marketing clarity:<\/strong> the standard serves as a guideline for building responsible communication.<\/li>\n<li><strong>Supply chain control:<\/strong> audits and inspections lead to better traceability of raw materials and processes.<\/li>\n<\/ul>\n<p><strong>Certification is not just a label to display: it is a trust structure that strengthens the entire value chain.<\/strong>[\/vc_toggle][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Learn more about the certifications we offer:<\/h4>\n<p>[\/vc_column_text]<div class=\"d-flex justify-content-center \"><a class=\"psh_button btn-34577369\" href=\"https:\/\/www.certisys.eu\/en\/ask-for-information\/?mtm_campaign=%23article%20greenwashing&mtm_kwd=page%20contact&mtm_source=Site%20web&mtm_medium=Article&mtm_content=Organic&mtm_cid=Allen&mtm_group=HPC\" alt=\"Ask for information\" target=\"\">Ask for information<\/a><\/div>\n        <style>.psh_button.btn-34577369{\n          font-size: 20px;\n          text-transform: none;\n          padding: 10px 25px 10px 25px;\n          border-radius: 80px;\n          border-width: 0px;\n          background-color: #e30613;\n          border-color: ;\n          border-style: solid;\n          color: #ffffff;\n          display: inline-block;\n          \n          transition: all .3s ease-in-out;\n        }\n        .psh_button.btn-34577369:hover{\n          background-color: #f18970;\n          border-color: ;\n          color: #ffffff;\n          transition: all .3s ease-in-out;\n        }<\/style>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] Organic Cosmetics &amp; Trusted Labels: How to Identify a Truly Certified Product and Avoid Greenwashing [\/vc_column_text][vc_column_text css=&#8221;&#8221;]The market for natural and organic cosmetics is experiencing rapid growth. Terms like \u201corganic\u201d, \u201cnatural&#8221;, \u201cclean\u201d, or \u201cgreen\u201d are everywhere, yet their meaning often remains unclear. In cosmetics, unlike in food, the term \u201corganic\u201d has no [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[150,156,167,45],"tags":[],"class_list":["post-76329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-certisys-en","category-homepage","category-hot-news-en","category-labels-certifications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organic cosmetics, reliable labels: avoid greenwashing - CERTISYS<\/title>\n<meta name=\"description\" content=\"Find out how to identify organic cosmetics thanks to reliable labels (COSMOS, NATRUE, Ecogarantie) and avoid greenwashing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic cosmetics, reliable labels: avoid greenwashing - CERTISYS\" \/>\n<meta property=\"og:description\" content=\"Find out how to identify organic cosmetics thanks to reliable labels (COSMOS, NATRUE, Ecogarantie) and avoid greenwashing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"CERTISYS\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T13:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T09:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.certisys.eu\/wp-content\/uploads\/2026\/02\/Article-Cosmetiques-et-Greenwashing-Media-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sarah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Organic cosmetics, reliable labels: avoid greenwashing - CERTISYS","description":"Find out how to identify organic cosmetics thanks to reliable labels (COSMOS, NATRUE, Ecogarantie) and avoid greenwashing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/","og_locale":"en_US","og_type":"article","og_title":"Organic cosmetics, reliable labels: avoid greenwashing - CERTISYS","og_description":"Find out how to identify organic cosmetics thanks to reliable labels (COSMOS, NATRUE, Ecogarantie) and avoid greenwashing.","og_url":"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/","og_site_name":"CERTISYS","article_published_time":"2026-02-25T13:46:21+00:00","article_modified_time":"2026-03-10T09:15:28+00:00","og_image":[{"width":1080,"height":250,"url":"https:\/\/www.certisys.eu\/wp-content\/uploads\/2026\/02\/Article-Cosmetiques-et-Greenwashing-Media-.jpg","type":"image\/jpeg"}],"author":"sarah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sarah","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/#article","isPartOf":{"@id":"https:\/\/www.certisys.eu\/en\/organic-cosmetics-trusted-labels-how-to-identify-a-truly-certified-product-and-avoid-greenwashing\/"},"author":{"name":"sarah","@id":"https:\/\/www.certisys.eu\/en\/#\/schema\/person\/b28f6efd8430d524dcbc07cec96dba11"},"headline":"Organic Cosmetics &#038; 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